CASE STUDIES
Real challenges. Strategic solutions. Measurable results. Explore the work we've done and the impact we've helped our clients achieve.
_JPG.jpg)
Project:
Hallmark Channel Christmas Cruise
​Transforming a Cruise Ship into a Christmas Wonderland
When Hallmark Media launched its inaugural Hallmark Channel Christmas Cruise, they needed a partner capable of transforming an entire cruise ship into a fully immersive holiday experience—all within a matter of hours.
Breakthrough Productions partnered with Hallmark Media and Sixthman to transform the Norwegian Jewel into a whimsical Christmas wonderland for a sold-out sailing. From oversized ornaments and custom photo opportunities to a branded cocoa cart, festive theater enhancements, and a stunning atrium centerpiece, every element was designed to immerse guests in the magic of Hallmark's beloved holiday programming.
The Challenge
-
Transform an entire cruise ship in less than four hours
-
Meet strict maritime safety and engineering requirements
-
Adhere to Hallmark's detailed brand standards
-
Create an experience that felt fully immersive from bow to stern
The Solution
Through meticulous planning, custom fabrication, and rapid deployment strategies, Breakthrough Productions completed the full ship transformation in a single morning while maintaining the highest standards of safety, quality, and brand integrity.
The Result
The Hallmark Channel Christmas Cruise delivered an unforgettable guest experience, earning rave reviews from attendees and Hallmark's team alike.
"This was the best activation we have ever done."
Capabilities Highlights:
• Experiential Production
• Scenic Fabrication
• Brand Activations
• Cruise Ship Installations
• Immersive Environments
• End-to-End Execution
Project:
Netflix: Rousey vs. Carano Experience
Recreating the Octagon into an immersive fan experience at three iconic LA venues
Breakthrough Productions partnered on the Netflix Rousey vs. Carano promotional experience, bringing the campaign to life across Venice Beach, LAFC Stadium, and the Intuit Dome.
Designed to build excitement around the highly anticipated event, the activation combined custom fabrication, integrated technology, and live-event production to create a cohesive fan experience across multiple high-profile locations.
The Challenge
The experience needed to maintain a consistent brand presence while adapting to three unique venues, each with its own logistical and operational requirements.
The Solution
Breakthrough Productions managed fabrication, technology integration, logistics, and onsite execution across all three activations, delivering a seamless experience that blended immersive environments with interactive fan engagement.
What We Delivered
-
Custom scenic environments
-
Fight cages and activation structures
-
LED video walls and outdoor displays
-
Integrated lighting and technology
-
Multi-location installation and support
-
End-to-end production management
The Result
The Rousey vs. Carano experience demonstrated Breakthrough Productions' ability to combine fabrication, technology, and live-event execution into a unified experiential campaign. The activation successfully brought the Netflix promotion to life across multiple venues while creating memorable fan interactions at every stop.​
Project:
Zack's Mighty Guac-tini Bar
Turning a Trade Show Booth into a Brand Destination
When Zack's Mighty headed to the Sweets & Snacks Expo, they wanted more than a traditional trade show booth. Their goal was to create an experience that captured the brand's playful personality, attracted attendees, and encouraged meaningful engagement on a crowded show floor.
​
Breakthrough Productions partnered with Zack's Mighty to design, fabricate, and install the Guac-tini Bar—an immersive, hospitality-inspired activation that transformed a standard exhibit footprint into a memorable brand destination.
The Challenge
-
Stand out among hundreds of exhibitors
-
Bring Zack's Mighty's fun and approachable brand personality to life
-
Create an environment that encouraged attendee interaction
-
Showcase products within a premium, experiential setting
-
Deliver a seamless project from concept through installation
The Solution
Breakthrough Productions designed and fabricated a custom environment featuring curved millwork, faux marble countertops, arched shelving displays, dimensional branding, and a CNC-machined faux brick accent wall. Every element was thoughtfully crafted to create a cohesive, elevated experience that felt welcoming, distinctive, and unmistakably Zack's Mighty.
The Result
The Guac-tini Bar successfully transformed Zack's Mighty from an exhibitor into a destination on the show floor. By combining strategic design, premium fabrication, and flawless execution, the activation created a memorable brand experience that reinforced the company's personality and engaged attendees throughout the event.
What We Delivered
• Experiential Production
• Trade Show Activations
• Custom Fabrication
• Environmental Design
• Graphic Production
• Logistics & Installation
• Brand Experiences
• End-to-End Execution
Project:
Away Pop-Up Experience
Transforming an Empty Retail Space into an Immersive Brand Environment
When Away set out to create a temporary retail activation during the holiday season, they needed more than a simple storefront. With just two weeks to execute, the goal was to transform an empty space into a visually striking brand experience that embodied Away's modern, stress-free approach to travel.
​
Breakthrough Productions partnered with the agency team to provide a turnkey solution, handling fabrication, scenic elements, AV integration, logistics, and installation to bring the concept to life.
The Challenge
-
Execute a large-scale retail activation on an accelerated timeline
-
Transform an empty space with exposed columns, walls, and ceilings
-
Create a fully immersive environment inspired by travel and art
-
Coordinate fabrication, scenic painting, AV, and installation within two weeks
-
Deliver a polished experience in time for the holiday shopping season
The Solution
Breakthrough Productions fabricated and installed more than 250 linear feet of scenic walls, custom display fixtures, branded environments, suspended cloud elements, retail displays, lighting, TVs, and projection experiences. Extensive scenic painting transformed both the interior and exterior of the space into an airy, cloud-inspired environment that reflected Away's brand identity and created a memorable customer journey.
What We Delivered
-
Retail Activations
-
Experiential Production
-
Scenic Fabrication
-
Environmental Design
-
Scenic Painting
-
AV Integration
-
Custom Displays
-
Turnkey Project Management
-
Rapid Deployment
-
End-to-End Execution
The Result
The activation successfully transformed a vacant retail location into a fully immersive pop-up destination that captured Away's brand vision and attracted holiday shoppers. The experience proved so successful that the client extended the activation beyond its original run and expanded the project scope throughout production.
Project:
Jack Daniel's Multi-Program Brand Activation
Breakthrough Productions partnered with Jack Daniel’s across multiple experiential marketing programs, delivering everything from nationwide activation toolkits to the brand’s 150th Anniversary Pop-Up Store and the House of Jack touring experience.
What began as a toolkit activation evolved into a long-term partnership built on trust, quality, and execution. Through design refinement, engineering, fabrication, logistics, and onsite support, Breakthrough helped Jack Daniel’s create immersive brand experiences while improving efficiency and reducing touring costs.
The Challenge
Jack Daniel’s required highly engaging, portable brand experiences that could be deployed consistently across multiple markets while maintaining premium quality standards. The programs demanded rapid production timelines, modular construction, efficient transportation, and authentic storytelling that reflected the heritage of one of America’s most iconic brands.
​
Additional challenges included adapting activations to different venues, minimizing setup time, and improving the operational efficiency of existing touring assets.
The Solution
Experiential Production & Fabrication
-
Design refinement and engineering
-
Scenic fabrication and graphics
-
Custom branded environments
-
Crating, logistics, and asset management
Toolkit Activation Program
-
Portable experiential environments for nationwide deployment
-
Custom scenic builds including The Throne, Entrance & Porch, and Rock Salon experiences
-
Production manuals and rapid-install systems
Jack Daniel’s 150 Pop-Up Store
-
Full fabrication and activation support
-
Modular design adaptable to multiple venues
-
Immersive retail and brand storytelling environments
-
Touring deployment across eight cities
House of Jack Tour Optimization
-
Re-engineered scenic systems
-
Improved crating and logistics
-
Reduced transportation and labor requirements
The Result
The success of the initial toolkit program led Jack Daniel’s and its agency partners to expand the relationship and entrust Breakthrough Productions with the brand’s first major experiential pop-up store initiative.
The Jack Daniel’s 150 Pop-Up Store expanded from an initial three-city program to eight cities and was completed in just four weeks from signoff to first activation.
For the House of Jack tour, Breakthrough reduced transportation requirements from six 53-foot trailers to four, lowering trucking costs, minimizing damage, and improving onsite efficiency.
Capabilities Highlights:
-
Experiential Production
-
Scenic Fabrication
-
Pop-Up Retail Experiences
-
Touring Activations
-
Modular Environment Design
-
Logistics & Asset Management
-
Brand Experience Integration
-
End-to-End Project Execution
_JPG.jpg)
Project:
Cloud Fizz Immersive Retail Transformation
Turning an Existing Restaurant into a Branded Destination Through Scenic Fabrication, Environmental Graphics, and Experiential Design
When Cloud Fizz, Northern Virginia’s first dirty soda shop, secured a temporary retail location, they needed more than a simple refresh. They wanted to transform a former Firehouse Subs restaurant into a vibrant, branded destination that reflected their playful personality and created a memorable customer experience.
Breakthrough Productions partnered with Cloud Fizz to reimagine the existing space through creative design, fabrication, environmental graphics, and custom scenic elements—delivering an immersive retail environment that felt permanent while remaining fully reversible at the end of the six-month lease term.
The Challenge
The existing location featured red counters, exposed brick, visible kitchen elements, and finishes that conflicted with Cloud Fizz's bright, whimsical brand identity.
Cloud Fizz needed a space that would:
-
Completely transform the look and feel of the existing restaurant
-
Create a cohesive branded environment without permanent construction
-
Integrate functional retail elements and menu displays
-
Encourage social sharing and customer engagement
-
Remain fully removable at the conclusion of the temporary lease
The Solution
Breakthrough Productions developed a comprehensive environmental transformation that converted the former quick-service restaurant into an immersive Cloud Fizz experience. Every element was designed to support the brand's playful aesthetic while concealing existing architectural features and maintaining reversibility.
What We Delivered
Breakthrough Productions developed a comprehensive environmental transformation that converted the former quick-service restaurant into an immersive Cloud Fizz experience. Every element was designed to support the brand's playful aesthetic while concealing existing architectural features and maintaining reversibility.
EXECUTION
From design through installation, Breakthrough Productions managed the complete transformation, delivering a turnkey environment on time and on budget.
ENVIRONMENTAL DESIGN & FABRICATION
Custom overlays, scenic elements, and branded graphics were engineered to completely reimagine the existing space without requiring permanent modifications.
IMMERSIVE BRANDING
Dimensional cloud elements, integrated lighting, murals, and custom signage worked together to create a whimsical atmosphere that extended the Cloud Fizz brand throughout the customer journey.
CUSTOMER EXPERIENCE
Strategically designed photo opportunities and highly visual branded moments encouraged guest interaction, social sharing, and memorable brand engagement.
The Result
The activation successfully transformed a vacant retail location into a fully immersive pop-up destination that captured Away's brand vision and attracted holiday shoppers. The experience proved so successful that the client extended the activation beyond its original run and expanded the project scope throughout production.
